Developing a New Apple

Like consumers we love crunchy, juicy apples that taste delicious. When researcher Alan White commenced developing the Jazz™ apple it was clear in his mind he was looking for an apple that was better than anything else in the global market for texture and flavour, and retained its eating quality right through its selling season.

Multiple cross pollinations of Braeburn and Royal Gala ocurrend in the New Zealand in 1984-1985 season. This was was followed by seed germination and then planting into orchards of numerous selected seedlings.

1988-91 saw seedlings whittled down from 8500 to the seedlings from which Jazz™ was selected.

RESEARCHERS TASTED FRUIT FROM OVER 5000 SEEDLINGS BEFORE SELECTING THE VARIETY KNOW KOWN TO CONSUMERS AS Jazz™.

1991 - 2001 was then spent evaluating the apples suitability for growers and transport evaluating yields and performance in different seasons, locations and conditions and then how the fruit travelled and stored and finally international market acceptance.

By 2001 all global intellectual property rights had been secured and the Jazz™ Apple was ready to go public.

In 2003 half a million trees were planded and in 2004 the first significant commercial volumes of Jazz™ Apples were exported from New Zealand. 75,000 boxes were shipped out of New Zealand and the first small volumes of French Jazz™ were sold commercially.

Overwhelmingly positive feedback meant that Jazz™ was fast-tracked into the marketplace and has not looked back.

Over the last five years enough Jazz™ trees have been planted in New Zealand and around the world to produce five million cartons of JAZZ apples or more than 500 million apples.