ENZA and JAZZ Apples Continue to Expand at Fruit Logistica.

27/01/2011

JAZZ Apples will have a fresh look when ENZA unveil a new stand at Fruit Logistica in Berlin in 2011. The show which runs from 9-11 February is the most important expo of the year for the European produce industry and provides an important lead into the New Zealand apple selling season.

In 2011 ENZA will for the first time export 1,000,000 (18m kg ) cartons of New Zealand JAZZ apples to Europe as part of a record New Zealand export crop of 2,000,000 (36m kg) cartonsof export JAZZ. The crop has been extremely good this year and ENZA expects JAZZ to once again lead the market in taste appearance and flavour

In addition ENZA will be presenting the ENVY apple which is making its first commercial appearance in Europe in 2011. Already a hit in Asia and North America the rich red, large, sweet ENVY has a unique natural characteristic. Sliced ENVY apples remain white, for hour and hours. It opens up a whole range of benefits including use in salads and as a fresh ingredient in meals as well as allowing the apple to be eaten over time without losing its attractive appearance.

ENZA will also be displaying its exciting range of kiwifruit including the exclusive ENZARed and ENZAGold varieties that are creating a stir in the produce industry as they expand the kiwifruit category providing opportunities for growers, retailsers and consumers.

ENZAs larger stand will have a new location situated at hall Hall 6.2/D-24. With the increased interest in JAZZ and the expanded produce offering as well as traditional apple and pear variety the ENZA team are pleased to have the additional space to field the high levels of interest at the Fruit Logistica expo.